About Silvermoon

Silvermoon is a New Zealand owned and operated jewellery business, based in Christchurch. The company opened its first outlet in 2000. In 2017 the owner, Simon Thwaites, sold the business and on 1 August 2024 he bought it back. He missed the industry, his staff, the suppliers and the beautiful jewellery.

The brand was relaunched in Christchurch on 21 August 2024 with a new website and strong social media presence. Two days later the company opened its first physical store at the Riverside market. On 1 November 2024, the company will open its second store at the Hub Hornby, also in Christchurch.

Our goal is to offer a retail space, either physically or online where customers can choose from the widest possible selection of both branded jewellery and our own individually chosen pieces.

We hope to provide New Zealand’s best online jewellery experience. The widest selection of designer brands and our own jewellery at the very best prices.

Silvermoon specialises in medium priced gifts. There are plenty of jewellers selling highly priced gold and diamond jewellery. There are plenty of retailers selling cheap, throwaway costume jewellery. We target the middle ground. Our average sale is between $50 and $300. Good quality jewellery, mainly sterling silver and watches that customers have come to trust over 24 years.

Part of our difference is our huge selection. The following brands are available online and most are also available at one of our stores

Available brands:

• Karen Walker
• Nomination
• Stolen girlfriends club
• Swarovski
• LT Man
• Georgini
• Ice Watches
• Bering Watches
• Evolve
• Boh Runga

Please visit ‘store locations’ for a list of which shops stock which brands.

The loyalty of our customers has been a huge factor in our success. Join our database of over 25,000 customers to be the first to see our latest ranges and upcoming sales and promotions.